Your company can offer the best services or the best products in the world, if it is not visible to your prospects, it’s as if it does not exist. The communication , whether online or offline, is vital to sustain it and develop it.
Visibility of your company: an essential pillar
For a prospect to become a customer, he must first know your existence: this is the role that communication plays. Even if this distinction is more and more porous with the digital revolution, we are talking about media and non-media communication . Media communication brings together the 6 major media that are television, press, display, internet, radio and cinema.
Non-media communication brings together all media that are not considered traditional media: promotion, direct marketing, events, sponsorship, public relations, press relations …
Obviously, to advertise on television or cinema, the necessary budgets are very substantial. Large scale advertising is also far from affordable, but other print media are much more effective and targeted.
The paper, an asset for the visibility of your company
Printed media, known as “print”, remain completely relevant. When you attend an event, go to an appointment to meet future customers, it would be a shame not to take the opportunity to leave them a business card or a presentation of your company, a brochure informative … A paper medium can be easily stored, transported and helps you to assert the identity of your company.
If you are organizing an event yourself, posting and distributing flyers in the places where your prospects are going will inform them, and if they are interested, to participate. This visibility must bring credibility, so “home” printing with your office printer is to be avoided. Quality printers now offer
very affordable online prints to stand out.
Of course, the graphics should be neat, in line with your identity and your graphic charter. Depending on your needs, your skills and those of your collaborators, you can create your own visual with graphics software , or customize directly on the site of the printer an existing visual model.
Visibility of your business online
The impact of online communication is no longer to be discussed. Whether you work with professionals or with individuals, the first reflex before buying a product or service, is to learn about the web.
Already in March 2015, in a survey conducted by the FIFG , 80% of Internet users said they used the internet to inquire before buying a product. And that number has continued to increase since then. E-reputation, the reputation of a company on the web, is now fundamental for consumers.
A website , powerful and well referenced, is essential for a company. It allows you to position yourself as an expert and increase your notoriety, to communicate on your news. It can also include a blog part, more dynamic and interactive.
Business directories can also bring you a significant source of traffic, depending on your target, of course. You’ve probably already heard it: “Addressing everyone is like talking to no one. Being visible does not make your company, its products or services known to the greatest number of people, but rather to address your future customers. Your communication should highlight your positioning and your message, which makes your difference.
The e-mailing and social networks like Facebook, Instagram, Youtube or Twitter, help you build a relationship with your prospective buyers, to create a community around common concerns. The goal is not to be present on all networks, which would be extremely time-consuming, but to meet your potential customer where he is, on the networks he frequents and uses regularly.
The advertising on Facebook in particular allows you to make a very precise targeting, subject of course to know exactly who you want to talk to. Video is becoming increasingly important in online content, including live video that allows you to interact directly with your target audience. It may be interesting to see
if this trend can benefit you.
Whether your business is just created or in place for many years, its visibility is a pillar that should not be overlooked. Take the time to know your potential customers, their behaviors, and to meet them, whether face to face or online, as the two are often closely related .