The advantages of doing Singapore digital marketing classes and managing the online presence of your business or company yourself are undeniable: doing it yourself saves you paying another person or agency and also controls the development and, if you do it right, the result.
Sometimes, when you hire an expert in Digital Marketing the process becomes somewhat complex since the professional may not understand your goals and needs and thus does not satisfy your aspirations. The result is frustration for having spent your money and not having achieved the goal set. And let’s not fool ourselves, there are times when you do not have the necessary liquidity but you need to start your business, especially at the beginning of your company or entrepreneurial project.
If you have a business or you are a freelance professional and you still do not have an Internet presence, you have already wondered: How can I learn Online Marketing? How to choose a Digital Marketing school?
In this article I will list what I consider indispensable requirements when choosing a good Digital Marketing Course that will help you manage your social networks, create Online Marketing campaigns, Design a web page, optimize SEO positioning, get subscribers , gain followers on Twitter, etc.:
- Teacher experience
It seems obvious, but it’s not always like that. When you go to choose a Digital Marketing Course, find out before who your teachers are going to be. Are they currently active professionals? Do you manage the online presence of brands? Do you know perfectly the ins and outs of the profession?
An experienced professional will know much more than the theory that comes in the books: he will give you all kinds of advice, tricks that do not appear in the manuals, recommendations when making a budget to a client and own techniques that serve to squeeze the most the tools.
Having a teacher who at the same time is an expert in online marketing or an experienced Community Manager and is currently managing professional projects really makes a difference.
That a course is more expensive does not mean that it is better. Not much less. The quality of a course is in people, in the organization and in the enthusiasm with which they transmit their knowledge. When choosing, forget about the titles and certificates, in a changing and lively world such as Digital Marketing, the diploma only serves to decorate a wall. From experience, when I trained as a specialist in Digital Marketing I realized that there are schools that put expensive courses because they have to pay for their high investment in advertising.
If a school is good, why so much investment to try to persuade you? Beware of very expensive courses that are only facade.
We are fully involved in the world 2.0. Just like when you buy any product, you inform yourself before online and look at the opinions of other consumers, when you search for a course, find out on the internet what people think about the school and the course. Use Google to find opinions, search on social networks, ask alumni directly. They better than anyone will tell you the real value of the course.
- Practical approach
Carefully analyze the content of the course. What is more important to learn Digital Marketing? That they tell you in a theoretical way everything that you can already find on your own by documenting yourself on the Internet or that they teach you in a practical way to apply the theory on your own real project? It’s about learning to work as an Online Marketing professional, not getting an opposition.
A course that is not practical will be a frustrating experience: you will have filled your head with data but you will not know how to apply them to do your job with guarantees. See if practical exercises are proposed in the course, if they send you homework, if they are going to “tighten” the nuts a bit. The work of Community Manager and Digital Marketing expert is learned with practice, with real projects.
To learn Digital Marketing you will need a good amount of resources: tools, graphic resources, images, video tutorials, etc. Without these resources, no matter how hard you try, you will not get a really professional result. Therefore, make sure that the school has a place where you can download resources that serve you during the course and after the course, when you are managing your clients’ accounts and your own.