AdWords – Effective Online Marketing

Google AdWords is a very powerful element of search engine advertising (SEA) as part of an online marketing campaign. Your advertisements will be specifically placed in search engine search results. Payment is calculated on a per-click basis. You pay only for the number of clicks (clicks) reached by your ad.

Using Google Adwords Services Singapore, you can effectively gain leadership in Google search results for a specific period of time. However, this positioning depends not only on the price paid by the client. The composition of the advertisement is also evaluated.

 

Reaching your target audience on all devices

Smartphone owners do not search exclusively on their smartphones. Most people use the most practical device, depending on the situation. It can be a personal computer in the office or a tablet in bed.

Therefore, it is important that websites work equally well on all types of screens. Please check www.google.com/think/multiscreen for tips on making your site mobile and successful.

 

 

Set your campaign to change user / consumer behavior

The spread of smartphones has been growing annually by 11% since 2011. In 2013, the share of smartphones in Germany was 40%, demonstrating that smartphones have become an important part of life. They change user behavior and increase the impact on shopping decisions.

Since smartphones, tablets and similar devices were among the best Christmas gifts in 2018, it is expected that the same growth trend will continue in 2019. Therefore, tailor your ad to ensure its appeal to mobile phone users.

Continuous optimization and management of your Google AdWords

Google is constantly offering new advances in search advertising. New opportunities for representing Google AdWords in search results lists, as well as on Google’s partner platforms, are offered on a regular basis.

In addition to regular text ads, there are many additional formats for managing your Google AdWords campaign. Sample ads are available on YouTube or REMARKETING ads. Users who have already visited your website will submit your ads to other sites.

Google AdWords Quality Features

As mentioned earlier, quality is paramount in positioning your Google AdWords. This emphasizes the importance of attracting a professional agency to design and manage your online marketing campaign. We will provide you with ongoing support, quality control and professional optimization.